It’s About Time! Ben & Jerry Introduce Vegan Ice Cream

It took ‘years’ to get it right



Famed ice cream makers Ben & Jerry’s now — finally! — has vegan options.

“For years, non-dairy fans have been forced to watch with envy as their friends enjoyed their one-of-a-kind Ben & Jerry’s flavors,” the Vermont-based company said in a statement. “But now the tables have turned.”

(“About effin’ time,” say ice cream-loving vegans.)

It took a petition with more than 28,000 signatures to persuade Ben & Jerry’s to pursue the idea. According to their lead food scientist, it took a few years to get it right, the longest it’s ever taken for them to create a new flavor.

The flavors

Using almond milk, which Ben & Jerry’s now make themselves, as a base and coconut oil for richness, they’ve introduced four vegan-certified flavors: Chunky Monkey, Chocolate Fudge Brownie, P.B. & Cookies, and Coffee Caramel Fudge.

Not exactly an inspired selection, but there’s something to be said for keeping it simple.

Was it worth the wait?

Some folks at the Huffington Post got a chance to try the new treats and gave them mixed reviews. Coffee Caramel Fudge earned top marks for creaminess, tasters saying it was most like the real thing (that is, full of dairy and eggs).

The worst of the bunch in their opinion was Ben & Jerry’s non-dairy take on their old flavor Chocolate Fudge Brownie, which was described as chalky and so obviously not ice cream. (Remember, in the way Just Mayo’s makers got flack for daring to call their product after the “real” thing, Ben & Jerry’s new offerings are technically “non-dairy frozen desserts,” just so you know.)

HuffPost rated P.B. & Cookies second and the vegan version of the classic Chunky Monkey a disappointing third.

What do you think?

What do make of Ben & Jerry’s foray into the vegan market? Long overdue, or who needs them? Let us know!

Image: Ben & Jerry’s

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