It’s About Time! Ben & Jerry Introduce Vegan Ice Cream

It took ‘years’ to get it right



Famed ice cream makers Ben & Jerry’s now — finally! — has vegan options.

“For years, non-dairy fans have been forced to watch with envy as their friends enjoyed their one-of-a-kind Ben & Jerry’s flavors,” the Vermont-based company said in a statement. “But now the tables have turned.”

(“About effin’ time,” say ice cream-loving vegans.)

It took a petition with more than 28,000 signatures to persuade Ben & Jerry’s to pursue the idea. According to their lead food scientist, it took a few years to get it right, the longest it’s ever taken for them to create a new flavor.

The flavors

Using almond milk, which Ben & Jerry’s now make themselves, as a base and coconut oil for richness, they’ve introduced four vegan-certified flavors: Chunky Monkey, Chocolate Fudge Brownie, P.B. & Cookies, and Coffee Caramel Fudge.

Not exactly an inspired selection, but there’s something to be said for keeping it simple.

Was it worth the wait?

Some folks at the Huffington Post got a chance to try the new treats and gave them mixed reviews. Coffee Caramel Fudge earned top marks for creaminess, tasters saying it was most like the real thing (that is, full of dairy and eggs).

The worst of the bunch in their opinion was Ben & Jerry’s non-dairy take on their old flavor Chocolate Fudge Brownie, which was described as chalky and so obviously not ice cream. (Remember, in the way Just Mayo’s makers got flack for daring to call their product after the “real” thing, Ben & Jerry’s new offerings are technically “non-dairy frozen desserts,” just so you know.)

HuffPost rated P.B. & Cookies second and the vegan version of the classic Chunky Monkey a disappointing third.

What do you think?

What do make of Ben & Jerry’s foray into the vegan market? Long overdue, or who needs them? Let us know!

Image: Ben & Jerry’s

Vegan Bodybuilder Jim Morris Dies Aged 80

Vegan bodybuilder Jim Morris

Vegan bodybuilder Jim Morris has died. He was 80 years old.

Morris’s incredible career began in 1954, during which time he won numerous titles, including Mr. America, Mr. USA, Mr. Universe, Mr. International, and several Hall of Fame entries.

The Brooklyn-born athlete and personal trainer proved it was never too late to make big changes: Morris became a vegetarian at 50 and went vegan at 65. He won Mr. Olympic masters at 61 — after he’d given up eating meat.

Morris made headlines throughout his career, breaking the color barrier in the then predominantly white sport of body building, as well as being openly gay. He turned heads again when he posed nude at age 77, showing off his sculpted physique à la Rodin’s The Thinker in a PETA ad (right).Vegan Jim Morris Thinker PETA

He was also the subject of a short documentary by director Ryan Vance called Jim Morris: Lifelong Fitness.

“I am deeply saddened to share with you all the passing of Jim Morris,” posted Vance on the film’s Facebook page. “He will be sorely missed.

“Jim greatly appreciated all of your kind words about him over the past few years through this page, videos, and his website. I will soon be posting more about what Jim meant to me, feel free to do the same if you wish.”

According to reports, Morris died peacefully in his sleep at his Venice, Calif., home on Jan. 28.

Watch the short film Jim Morris: Life Fitness below:

It’s No Yolk! ‘Just Mayo’ is Just Fine, says the FDA

JustMayoVegan mayonnaise maker Hampton Creek can keep using the name Just Mayo after all.

The San Francisco company had been warned by the FDA in August that it could not call the fast-selling sandwich spread “mayo” because the product’s ingredients does not include eggs.

But the Food and Drug Administration has had a change of heart. As long as new labeling makes it clear that the product is egg free, the FDA considers the case closed.

Hampton Creek’s meteoric rise set egg industry supporters scrambling. The American Egg Board began a nasty campaign to stop the upstart that included trying to get Whole Foods to stop selling Just Mayo, paying bloggers to give it bad reviews, and joking (we hope) about putting a “gangsta-style hit” on the company’s CEO, Josh Tetrick. They also considered finding ways to discredit Bizarre Foods star Andrew Zimmern because he lavished praise on the eggless product.

One could say that the revelation of the lobbying agency’s intentions to bring down the vegan brand left egg on their face. When the damning emails were made public, the American Egg Board’s CEO Joanne Ivy stepped down and the USDA launched an investigation. It remains to be seen, however, if the federal agency will make a hash of it. After all, they actually run the egg lobbying board. Hmm, is that kosher or a conflict of interest? Just sayin’.


Source: New York Times